Case Study: Strategic Option Identification

The Client:
A major Canadian bank with a student loan subsidiary.

The Client Goal:
To identify what should be done with the student loan subsidiary which was no longer viewed as core to the bank.

The Process:
The company selected McDaniel Partners to:

• Assess the student loan subsidiary and key competitors to determine key market strengths and areas of opportunity.

• Develop a plan to help the bank identify options – acquire, sell, partner, or build.

The Result:

• Market assessment identified a number of options for the bank to consider.

• Based on the options presented, the bank determined that it would sell the subsidiary to a leading American student loan company.

• The result – the creation of a new North American student loan company, one that was well-positioned to grow in the Canadian student loan marketplace.

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